Maximizing your business profits

The main reason why businesses tend to operate is because of profits. If there would have been no profit, people would not have had the motivation to set up a business in the first place. The same can be said for SEO companies as well. If they did not get something more than their initial investment, then they never would have been providing their services in the first place.

However, being in the business side of things, just earning profits would not be considered sufficient. People want to aim towards maximizing their profits. Even though by increasing the amount of sales and minimizing costs is considered to be the age-old technique of increasing profits, it would always not work. There are numerous other techniques which can help you to maximize your profits. These are as follows:

Become a great leader

If you would like your SEO services to generate the maximum amount of profits, it would have to start from within the organization. In other words, you would have to develop yourself to become a great leader. The main job of the leader is to establish the values, mission, vision, goals, and purpose of the company. It is also a great leader who oversees everything which goes on in the organization. By setting all the objectives in place, they would then be able to be more capable towards the achievement of goals.

Develop a great business plan

In order to maximize the amount of profits, a great business plan would also need to be developed. In this business plan, everything that your business will be doing will be outlined with minute details. You will have to be thinking about every critical element which will be having an impact on your business. This could be in terms of the product or service that you are offering, how you are offering it to your target customers, as well as the marketing strategies that you are undertaking.

Not only these, but the financial side of business will also have to be considered. After all, this is considered to be the critical element which will be determining your success. In this case, it would be a determinant of how much of your profit you will be able to maximize.

Surround yourself with amazing people

Even in times of technology dominating every aspect of business, people are considered to be a very important asset for every company. Even though there are very high-tech software for getting the SEO done, it would ultimately be done by people. Therefore, if you would like your business to reach new heights, you would have to surround yourself with some truly amazing people. This would be not only in terms of their personality, but their skills and capabilities as well. That is why when it comes to interviewing and selecting people, you should be extra careful. This is because the selection and rejection of even one individual has been found to have a significant impact on the entire business.

Artcle by Harry Thomas of Prothero IM –

His office is based in their head office in Cardiff –


Customer Service: How To Handle Complaints


No matter how well you handle your business, you should always expect to encounter complaints from customers. Even a good business can experience this problem. Either there is indeed a mistake or one customer is simply in a bad mood, you should always be ready to handle complaints for better customer service.

When setting up plans on how to handle different types of complaints, you should first think of possible scenarios and determine how you will feel if you encounter one. Sometimes, as an owner, you will feel defensive if you hear complaints. You may also feel afraid thinking that there really is something wrong. You should recognize these feelings and immediately control it.

To better handle a complaint, you should look at the complaint from an objective angle and do not take it personally. Before you face the customer, have in mind that customer satisfaction is the key to your small business initiatives of gaining loyal customers. No matter how petty their complaints are, respect your customers so they will feel that their complaints are being handled seriously and you value their happiness. Always handle and solve complaints in a productive way without offending your customers.

Handling Complaints Through Emails

Ok, you have a customer complaint in your email. Breathe in first and read the email. After reading, let the information sink in then step away from your computer first for about 5 to 10 minutes. If the complaint is more complicated or let’s say, really harsh, step away for about 20 minutes. This way, you can calm yourself, think straight, and find a solution in a more objective and productive way.

After a few minutes, go back to your computer then type in your reply. Always remember, customer satisfaction is crucial for business success so the reply must absolutely not offend your customer and your business’ reputation. After writing your reply, read it thoroughly, check for grammar and spelling errors, and then let it sit for a few minutes. Do other tasks first or read other emails. After a few minutes, go back to your reply and read it again. Does it sound apologetic enough? Is the customer’s problem answered? Put yourself in the customer’s position and think how they will feel with your reply. If you think it’s good, then send it.


Wait for your customer’s reply within two to three days and if they do not respond from the email, call them so they will know that you give importance to their satisfaction.